electroencephalogram

The Art of Medicine, and Its Inadequacies

It is tempting to conclude that finding the perfect recipe, the best design for the packaging, the most attractive advertisement and the most compelling logo for all products should be easy using neuromarketing tools. Credit: Skitterphoto/pixabay

Inside the Quest to Use Neuroscience to Influence Which Brands Consumers Buy

Credit: ulrichw/pixabay

The Kolkata Scientists That Want to Deal With Blindness Using Machine Learning

Smartphones Won’t Make Your Kids Dumb. We Think.