functional magnetic resonance imaging

It is tempting to conclude that finding the perfect recipe, the best design for the packaging, the most attractive advertisement and the most compelling logo for all products should be easy using neuromarketing tools. Credit: Skitterphoto/pixabay

Inside the Quest to Use Neuroscience to Influence Which Brands Consumers Buy

Study suggests the ability to experience pain may be the key to having empathy for others in pain. www.shutterstock.com

Why it Hurts to See Others Suffer: Pain and Empathy Linked in the Brain